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Free Guide:
Lead Magnet of Lead Magnets
In this guide, you will learn what a lead magnet is, why it is important to use one for your small business (both for your clients AND for yourself), and exactly how it works.
Then, explore our extensive list of ideas!
Which ones are right for you?
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How It Works:
Welcome + Follow-Up
The very first email your automated system should send is your Welcome Email. Thank your new subscriber for joining your email list and congratulate them on taking action to improve their life / business. Make them feel very welcome to the community you are building through your email list.
Provide a Link or Button (or both) for them to get to the “Download Page” where they can get the lead magnet you promised.
And finally, set their expectations on what they can expect from you next. What kind of content do you send? And how often do you send it?
Encourage them to add your email address to their “safe senders” list.
And invite them to reply to your email with any questions or feedback they may have!
This is an amazing way to get instant feedback from people who have already shown you they are interested in working with you!
Follow Up
Further steps or directions?
I like to space additional auto-emails at least 1 day later. Make sure to fulfill everything you promised and lead them to take additional action.
Keep an eye out for a few more emails from me sharing some additional resources! Let me know if you have any questions!
Do you offer a free consultation?
Use your email list to provide value and gently guide people into working with you.
What’s the next right step for them to take? Maybe a video you have for them to watch? Or a free trial? Perhaps you would invite them to a complimentary “discovery call” or consultation?
Lead them one step at a time.
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The best time to get started was yesterday!
The second best time is today!